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Quick Guide to Setting Law Firm Marketing Goals

One of the most important aspects of law firm marketing is setting goals. Setting SMART goals will help you measure your progress throughout the campaign. The following quick guide will help you understand what SMART goals are, and why they're important.

What Are SMART Goals And Why Are They Important?

A SMART goal is a specific, measurable, attainable, relevant and timely metric that drives your marketing effort. Lawyers who write down their goals and objectives have a higher chance of achieving them. Setting clear goals will help you create benchmarks for measuring the success of your campaign.

Start with Engagement Then Focus on Growth Goals

If you're a law firm that's just starting out or struggling with traction, start with engagement goals to help you improve brand awareness.

Example of an Engagement Goal:

I am going to increase resourceful content on my Facebook page by 30% by the end of the first quarter to engage people and create meaningful interactions.

In contrast, If your law firm has been growing steadily and you're looking to cement this growth, then one of your goals might be to grow by 50% in the next 12 months.

Example of a Growth Goal:

I am going to increase traffic to my website by 30% by the end of the first quarter to strengthen my reputation as an accredited criminal law specialist.

Key Learnings

Setting goals is a crucial part of law firm marketing. When you have a clear SMART goal before your campaign begins, it will be easier to measure the success and progress throughout the course of your campaign.


If you need help setting these benchmarks for your firm or want some advice on how to achieve your law firm marketing goals, get in touch today!

Law Firm Marketing Specialist